As part of our work to promote the benefits of insulation to householders and encourage them to contact a National Insulation Association member for a survey and quotation, we are pleased to announce that we have agreed to undertake a major marketing campaign this autumn with the Energy Saving Trust. The campaign will feature national and regional press releases and social media activity which will promote the specific benefits of the different insulation measures; External, Internal, Cavity Wall, Loft, Roof, Floor Insulation and Draught Proofing and then signpost consumers to the NIA website to find out more details and an NIA member to carry out the work.
As many will be aware the new ECO3 which commences in October is focussed on affordable warmth households and will not include CERO/able to pay subsidies, therefore the campaign will focus on able-to-pay households and encouraging them to insulate based on the many benefits of insulation even if there is not a subsidy available.
ENDS
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